The object of the present invention to provide the technology for improving the taste of low-pH beverage that contains bitter substances. The present invention improves the taste of beverage containing bitter substances and a pH of 4.0 or less by adding 1 to 3500ppm of Glycerin. Preferably, one or more than two materials selected from the group of naringin, Quassin, caffeine, and hop-derived composition are used as bitter substances, wherein the hop-derived composition is of &agr acid and/or iso &agr acid. Preferably, the beverage further contains sour taste material selected from one or more than two selected from citric acid, malic acid, lactic acid , phosphoric acid and tartaric acid as a group. The beverage preferably may be malt-based beverage containing carbon dioxide, and the concentration of the soluble solid content of the beverage is 0.1 to 5 degrees.本發明之課題係提供使含苦味物質的低pH值飲料,改善呈味之技術。本發明係藉由添加甘油,可改善含苦味物質且pH值為4.0以下之飲料之呈味。
