To provide a fruit flavor improver that enhances a fruit flavor, particularly a fruity feeling, a fresh feeling and a pulp feeling, and a flavor composition containing the component as an active ingredient, and a food and drink with a fruit flavor improved using these components.SOLUTION: The present invention provides a fruit flavor improver containing 3-carene oxide as an active ingredient; where, the fruit flavor improver may further contain jasmine lactone as another active ingredient. There is also provided a flavor composition having these components added thereto.SELECTED DRAWING: None【課題】果実の風味、特にフルーティー感、フレッシュ感や果肉感を増強する果実風味改善剤および当該成分を有効成分とする香料組成物、並びにこれらを用いて果実の風味が改善された飲食品を提供する。【解決手段】3-カレンオキシドを有効成分として含有する果実風味改善剤。さらにジャスミンラクトンを有効成分として含有する果実風味改善剤。それらを添加してなる香料組成物。【選択図】なし