PROBLEM TO BE SOLVED: To provide a method to impart rich and thick milk flavor as if a lot of milk protein is blended even when a used amount of a dairy product, especially a milk protein is reduced in a drinking and eating product, that is, to provide a milk flavor promoter that enhances a milk flavor of a drinking and eating product by very little addition without affecting other flavors.SOLUTION: A milk flavor promoter includes a whey mineral as an active ingredient. In the whey mineral, a calcium content in a solid content is preferably less than 2 mass%.COPYRIGHT: (C)2014,JPO&INPIT【課題】飲食品において、乳製品、とくに乳蛋白質の使用量を減じた場合であっても多量に乳蛋白質を配合したかのような豊かな厚みのある乳風味を付与する方法、すなわち、他の風味に影響を及ぼすことなく、ごく少量の添加で飲食品の乳風味を増強する乳風味増強剤を提供すること。【解決手段】乳清ミネラルを有効成分とする乳風味増強剤。該乳清ミネラルは、固形分中のカルシウム含量が2質量%未満であることが好ましい。【選択図】なし
