PROBLEM TO BE SOLVED: To provide a malt beverage and a production method thereof, capable of suppressing production cost increase of malt beverage, and deterioration of production efficiency, and capable of masking off-flavor (soot burnt smell, burnt smell) and smokey discomfort flavor, and a masking method for suppressing a discomfort flavor of the beverage.SOLUTION: The malt beverage includes a wort derived from malt including deep colored malt, and a coloring agent. About chromaticity of the malt non-fermented beverage, a ratio of chromaticity derived from the coloring agent with respect to chromaticity derived from the wort (chromaticity derived from the coloring agent/chromaticity derived from the wort) is 1.00 or more and 10.00 or less.
