PROBLEM TO BE SOLVED: To provide a water-in-oil type plastic emulsion having good flavor and rich taste with suppressed temporal flavor deterioration and suppressed animal odor, in particular, even when a large amount of animal oil is contained and a bakery product having good flavor and rich taste.SOLUTION: A plastic water-in-oil type emulsion which contains 50 mass% or more of animal oil in oil phase, and satisfies the following conditions (a) and (b). (a) A sunflower seed extract is contained in an amount of 0.00001 to 0.01 mass% [based on emulsion]. (b) Ascorbic acid and/or ascorbate is contained in an amount of 0.005 to 0.3 mass% [based on emulsion].COPYRIGHT: (C)2015,JPO&INPIT【課題】動物油脂を多く含有する場合であっても、経時的な風味劣化、特にけもの臭を抑制し、風味良好でコク味のある可塑性油中水型乳化物、さらには風味良好でコク味が感じられるベーカリー製品を提供すること。【解決手段】油相中に動物油脂を50質量%以上含有し、さらに下記(a)及び(b)の条件を満たすことを特徴とする可塑性油中水型乳化物を使用する。(a)ヒマワリ種子抽出物を0.00001~0.01質量%含有[乳化物基準]。(b)アスコルビン酸及び/又はアスコルビン酸塩を0.005~0.3質量%含有[乳化物基準]。【選択図】なし