PROBLEM TO BE SOLVED: To provide a method for masking unpleasant taste and unpleasant odor of food and drink that use health food raw material having peculiar foreign smell and taste, specifically panax ginseng, turmeric, collagen, cereal, egg, meat, vegetable, fish, bean, or the like, while enhancing original preferable flavor of each food and drink and food and drink produced by the method.SOLUTION: In the method for masking unpleasant taste and unpleasant odor of food and drink that use food raw material having peculiar foreign smell and taste, such as panax ginseng, turmeric, collagen, cereal, egg, meat, vegetable, fish, or bean, the food and drink contains 0.15 to 18 pts.wt. of rare sugar containing at least D-psicose.