The present invention in a first aspect relates to novel flavour modulating subtances according to formula (I) and/or edible salts thereof: R-CR(OR)-CO-NR-Y-X (I). It was found that substances represented by formula (I) can advantageously be used to impart desirable flavour, especially taste attributes to foodstuffs, beverages, and pharmaceutics they are incorporated in. In addition said substances are capable of modulating and complementing the sensory impact of other, flavour imparting, substances. Thus, the present flavour modulating substances are advantageously applied in flavour compositions, foodstuffs, beverages and pharmaceutics. Typical examples of flavour modulating substances according to the present invention include N-lactoyl tyramine, N-gluconyl tyramine, N-lactoyl 4-hydroxybenzylamine, N-lactoyl vanillylamine and N-lactoyl-dopamine.
