The present invention is directed to stable red formulations comprising rhodoxanthin embedded in a matrix of modified food starch, their manufacturing process as well as to the use of such formulations for coloring, enriching or fortifying beverages and food products and such beverages and food products which show an intense red color.本發明係關於包含嵌入在改質食物澱粉基質中之紫松果黃素的安定紅色調配物、其製造方法以及此類調配物用於飲料及食物製品著色、增濃或強化之用途及展示出深紅色之此類飲料及食物製品。