PROBLEM TO BE SOLVED: To provide a water-in-oil type plastic emulsion having good flavor and rich taste with suppressed temporal flavor deterioration and suppressed animal odor, in particular, even when a large amount of animal oil is contained; and a bakery product having good flavor and rich taste.SOLUTION: A plastic water-in-oil type emulsion which contains 50 mass% or more of animal oil in oil phase, and satisfies the following conditions (a) and (b). (a) A sunflower seed extract is contained in an amount of 0.00001 to 0.01 mass% [based on emulsion]. (b) Ascorbic acid and/or ascorbate is contained in an amount of 0.005 to 0.3 mass% [based on emulsion].
