PROBLEM TO BE SOLVED: To provide a means of simply promoting a milk flavor with an easily obtainable food in a milk-containing food and drink, concretely, a method where milk likeness is allowed to easily feel by swiftly feeling a milk flavor, and further, the milk flavor can be felt even in aftertaste, and a milk flavor promoter.SOLUTION: Provided is a method for improving a milk flavor in milk-containing food and drink where a small amount of maltitol is incorporated into milk-containing food and drink added with sugar and/or isomerized sugar. Also provided is a milk flavor promoter using maltitol as an effective component.SELECTED DRAWING: NoneCOPYRIGHT: (C)2018,JPO&INPIT【課題】乳含有飲食品において、入手が容易な食品で、簡便にミルク風味を増強させる手段を提供する。詳細には、ミルクの風味を素早く感じることで、ミルクらしさを感じやすくし、さらに後味でもミルクの風味を感じることが出来る方法及び、ミルク風味の増強剤の提供である。【解決手段】砂糖および/または異性化糖を添加した乳含有飲食品に、マルチトールを少量含有させる。また、マルチトールを有効成分とする、ミルク風味増強剤である。【選択図】なし
