The present invention relates to a controlling method for an automatic guide for lifting and lowering a wheelchair in a wheelchair lifting and lowering automatic guiding system for a vehicle having a wheelchair lifting device, and an apparatus thereof, wherein the method comprises: a step where an automatic guiding system initiates a preset wheelchair lifting guide control mode movement according to a set key manipulation (or user voice input); a step of unlocking a preset locked door according to the initiation of the wheelchair lifting guide control mode movement to open the set door; a step of initiating a lowering movement of a lifting board when the automatic opening of the set door is determined to be completed, or of ending the lowering movement of the lifting board after a fixed period of time (when the lifting board is settled on the ground) from the initiation point of the lowering movement of the lifting board; and a step of lifting the lifting board in order to be led into a vehicle when a wheelchair is determined to be seated on the lifting board settled on the ground. Through the wheelchair lifting and lowering automatic guiding system used for a vehicle having a wheelchair lifting device, a wheelchair in which a disabled person is seated and which is outside the vehicle can be safely lifted into the driver′s seat of the vehicle, or a wheelchair in which a disabled person is seated and which is positioned in the driver′s seat of the vehicle can be safely lowered to the outside of the vehicle. [Reference numerals] (101) Lifting control mode initiating unit; (102) First door opening control unit; (103) First lifting board lowering control unit; (104) First lifting board lifting control unit; (105) First door closing control unit; (AA) Control unit; (BB) Manipulation command or User voice input본 발명은 휠체어용 승강장치를 갖는 차량용 휠체어 승, 하차 자동 안내시스템의 휠체어 승, 하차 자동 안내 제어방법에 있어서, 상기 자동 안내시스템이 설정 키 조작(또는, 사용자 음성 입력)에 따라 미리 설정된 휠체어 승차 안내 제어 모드 동작을 개시하는 단계, 상기 휠체