PROBLEM TO BE SOLVED: To provide a dentifrice composition containing an oil-soluble active ingredients, which is excellent in foaming upon toothbrushing, sustainability of the foam, creamy feeling of the foam and no foam sagging, has a high foam feeling, and is excellent in the oral retentivity of oil-soluble ingredients, and to provide a method for improving the foam performance of the dentifrice composition and the oral retentivity of the oil-soluble ingredients.SOLUTION: The dentifrice composition is obtained by blending a dentifrice composition containing one or more kinds of oil-soluble ingredients selected from vitamin E, its derivatives, triclosan and isopropyl methyl phenol with (A) xanthan gum of 1.4 to 2.5 mass% and (B) alkyl sulfate salt of 1.4 to 2.5 mass% in such a manner that the mass ratio of the (A)/(B) satisfies 0.7 to 1.5 and also with (C) an amphoteric surfactant. The method improves the foam performance of the dentifrice composition obtained by blending the oil-soluble ingredient-containing dentifrice composition with the (A) and (B) ingredients in a specific amount and specific ratio and also with the (C), and improves the oral retentivity of the oil-soluble ingredients.COPYRIGHT: (C)2012,JPO&INPIT【課題】歯磨き時の泡立ち、泡の持続性、泡のクリーミィ感、及び泡だれのなさに優れ高い泡実感を有すると共に、油溶性成分の口内滞留性に優れた、油溶性の有効成分を含有する歯磨組成物及び歯磨組成物の泡性能及び油溶性成分の口内滞留性を改善する方法を提供する。【解決手段】ビタミンE及びその誘導体、トリクロサン、イソプロピルメチルフェノールから選ばれる1種以上の油溶性成分を含有する歯磨組成物に、(A)キサンタンガム1.4~2.5質量%と(B)アルキル硫酸塩1.4~2.5質量%とを(A)/(B)の質量比0.7~1.5で配合し、かつ(C)両性界面活性剤を配合した歯磨組成物、及び上記油溶性成分含有歯磨組成物に、上記(A)及び(B)成分を特定量及び特定比で配合し、かつ上記(C)を配合する前記歯磨組成物の泡性能及び油溶性成分の口内滞留性を改善する方法。【選択図】なし