PROBLEM TO BE SOLVED: To provide a water-in-oil type emulsion cosmetic which has a comfortable feeling of use when a cosmetic containing a lot of a photoluminescent pigment is applied to actively moving parts such as a wide area of the face or cheek, good film formability and excellent makeup sustainability.SOLUTION: There is provided a water-in-oil type emulsion cosmetic which comprises (A) 3 mass% or more and 10 mass% or less of a photoluminescent powder based on the total amount of the cosmetic, (B) a film forming agent, (C) a non-volatile oil solution which is liquid or paste at 25°C and (D) a water-soluble nonvolatile component which is liquid or paste at 25°C, wherein the mass ratio of (B) to (A) is 0.5 to 1, the mass ratio of (C) to (B) is 1 to 3 and the mass ratio of (D) to (B) is 0.1 to 2.SELECTED DRAWING: NoneCOPYRIGHT: (C)2016,JPO&INPIT【課題】光輝性顔料を多く含む化粧料を顔の広範囲や頬などの良く動く部分に塗布する際に心地よい使用感を有し、かつ皮膜形成性がよく、化粧もちに優れる油中水型乳化化粧料を提供する。【解決手段】(A)光輝性粉体を化粧料全量に対し3質量%以上10質量%以下、(B)皮膜形成剤、(C)25℃で液状またはペースト状の非揮発性油剤、及び(D)25℃で液状またはペースト状の水溶性非揮発性成分を含有し、各成分の質量比(B)/(A)が0.5~1、(C)/(B)が1~3、(D)/(B)が0.1~2である油中水型乳化化粧料。【選択図】なし
