PROBLEM TO BE SOLVED: To provide a spicy feeling improver, a seasoning excellent in spicy feeling, a method for improving spicy feeling in food and drink, and a production method of food and drink having improved spicy feeling.SOLUTION: A spicy feeling improver contains a product obtained by generating a heating reaction between a sugar and an amino acid in the presence of alcohol under an alkali condition. A production method of food and drink includes a step for adding the spicy feeling improver into food and drink. A seasoning contains the spicy feeling improver and a spice.SELECTED DRAWING: None【課題】香辛料感向上剤、香辛料感の優れた調味料、飲食品の香辛料感を向上させる方法、および香辛料感の向上した飲食品の製造方法の提供。【解決手段】アルコール存在下で糖とアミノ酸とを加熱反応をアルカリ条件下で行い、得られる生成物を含有する香辛料感向上剤、および香辛料感向上剤を飲食品に添加する工程を含む、飲食品の製造方法、更に香辛料感向上剤及び香辛料を含有する調味料。【選択図】なし
