An artificial fishing lure includes a base assembly, a spring-biased hook assembly, a movable hook-setting post, a fixed retention member, and a pivoted actuation lever. The base assembly has spaced apart leading and trailing ends. The hook assembly is carried by the base assembly, and is adapted for sudden movement from a loaded condition to a released condition. The hook assembly has a proximal end and a pointed distal end adapted for piercing a fish. The hook-setting post is located adjacent the leading end of the base assembly, and is adapted for temporarily engaging the proximal end of the hook assembly in the loaded condition. The fixed retention member is located adjacent the trailing end of said base assembly, and is adapted for cooperating with the hook-setting post to temporarily hold the hook assembly in the loaded condition. The actuation lever is connected to the hook-setting post, and is adapted for moving the hook-setting post away from the hook assembly when actuated. The hook-setting post then disengages the proximal end of the hook assembly, and thereby releases the hook assembly for sudden rearward movement outwardly from the retention member from the loaded condition to the released condition.
