A fishing lure utilizes a substantial portion of a feather, such as a pheasant neck feather. A substantial portion of the feather, such as at least 75% of the entire length of the feather, is coupled to the lure, including a portion of the quill. A fishing lure may have one or more trailing feathers, or feathers that extend from the back of the hook, and may have one or more leading feathers, or feathers that extend forward from the hook. A trailing feather length, or length of feather from the hook turn may be at least 50% of the hook length and a leading feather length, may be at least 50% of the hook length. The feathers may be configured with their convex sides facing each other to produce a flared orientation wherein the feathers flare out and away from each other as they extend from the hook.
