A pliable fishing lure assembly includes a lure body including a leading portion and a trailing portion joined by a connecting hinge portion. A pliable, spinnable appendage is connected for unrestrained 360° rotation to the lure body by a swivel mechanism. The lure body can bend or fold into a U-shaped form at the hinge portion. A hook through the leading portion includes a protruding barbed end on one side of the leading portion and a protruding eye on the opposite side of the leading portion. The lure assembly is formed from a neutrally buoyant or close to neutrally buoyant material. During a glide, the lure body can straighten out at the hinge portion, and the pliable, neutrally buoyant spinnable appendage does not interfere with the weighting and buoyancy of the lure body and does not add excessive drag in the water to the assembly. During retrieve, the lure body folds or bends at the hinge portion, and the barbed end of the hook is adjacent the trailing portion of the lure body, where it is at least partially protected from tangling in weeds and hidden from view.
