The instant invention provides a fishing lure assembly (10) comprising a body portion (12) having an outer contoured shape constructed and arranged to appear as food to a fish, said body portion including an inner chamber having a predetermined length of a leader line (34) in a coiled configuration. The leader line includes a first end secured to the body portion and a second end secured to an eyelet portion of a hook member (22), said body portion having an aperture extending from said inner chamber through said outer contoured shape, wherein the aperture sized and shaped to allow said leader line to extend freely therethrough. The eyelet portion of the hook is secured to the body portion with a resistance assembly (600), whereby said hook member (22) is released from said resistance assembly (600) to pull away from said body portion (12) upon said hook member being subjected to a predetermined force.
