The invention discloses the chewing gum products of multiple texture, this kind of product provides unique texture and taste experience when being chewed, and has infusive visual effect. The present invention combines at least two different chewing gum regions in single product, and (these regions respectively have different textures, optionally, respectively there is different flavors, color or fragrance), the product of the multiple sensory attribute of presentation (texture, appearance, flavor etc.) has been createed, has brought the chewing experience more stimulated for consumer.