To provide a fruit juice-containing bottled beverage for heating marketing achieving good storage stability and excellent flavor and a taste improving method of the fruit juice-containing bottled beverage for heating marketing. There is provided a fruit juice-containing bottled beverage for heating marketing containing fruit juice, an insoluble solid content, fermentative cellulose, xanthan gum with fruit juice percentage content of the fruit juice-containing bottled beverage for heating marketing of 0.5% to 10% based on the total amount of the fruit juice-containing bottled beverage for heating marketing, total content of the fermentative cellulose and the xanthan gum of 0.01 mass% to 0.16 mass% based on the fruit juice-containing bottled beverage for heating marketing, a value of X/Y of 0.1 to 10 by mass ratio where X is the content of the fermentative cellulose based on the total amount of the fruit juice-containing bottled beverage for heating marketing and Y is the content of the xanthan gum based on the total amount of the fruit juice-containing bottled beverage for heating marketing, citric acid acidity in the fruit juice-containing bottled beverage for heating marketing of 0.4 mass% to 0.7 mass% and sweetness of the fruit juice-containing bottled beverage for heating marketing of 12 to 21.一種含有果汁、不溶性固形物成分、醱酵纖維素及三仙膠之加溫販售用含果汁之容器包裝飲料，該加溫販售用含果汁之容器包裝飲料之果汁含有率相對於該加溫販售用含果汁之容器包裝飲料總量，為0.5%以上，10%以下，上述醱酵纖維素與上述三仙膠之合計含量相對於該加溫販售用含果汁之容器包裝飲料總量，為0.01質量%以上，0.16質量%以下，於將上述醱酵纖維素相對於該加溫販售用含果汁之容器包裝飲料總量之含量設為X，將上述三仙膠相對於該加溫販售用含果汁之容器包裝飲料總量之含量設為Y時，X/Y之值以質量比計為0.1以上，10以下，該加溫販售用含果汁之容器包裝飲料之檸檬酸酸度為0.4質量%以上，0.7質量%以下，且該加溫販售用含果汁之容器包裝飲料之甜度以蔗糖換算為12以上，21以下。
