In some embodiments, a method of controlling an oral care implement having an audio output device and a movable oral cleaning element driven by a motor includes receiving a user instruction to commence a cleaning sequence; playing, via the audio output device, an audio instruction relating to oral cleaning; after completion of playing the audio instruction relating to oral cleaning, controlling the motor to drive the oral cleaning element; a predetermined time after operating the motor to drive the oral cleaning element, controlling the motor to stop driving the oral cleaning element; and at least in part in response to controlling the motor to stop driving the oral cleaning element, playing, via the audio output device, a recording containing praise.