The present invention provides the following: a meat and processed meat product having improved flavor, in which 0.0001-10 ppm of advantame is added to a meat a method for producing same a flavor-improving agent for a meat or processed meat product and a method for improving the flavor of a meat or processed meat product.本發明係提供相對於食用肉而言添加0.0001ppm~10ppm的愛德萬甜(Advantame)而提升風味的食用肉或食用肉加工品及其製造方法、食用肉或食用肉加工品之風味提升劑、以及食用肉或食用肉加工品之風味提升方法。