[Problem] To provide an agent for imparting an alcoholic feeling, said agent being capable of compensating for a shortage in the alcoholic feeling of a non-alcoholic beverage and effecting an alcoholic feeling which is not inferior to that of an alcoholic beverage. [Solution] An agent for imparting an alcoholic feeling, comprising an undecatriene and/or an undecatetraene as active components. When added to a non-alcoholic beverage, this agent can impart an alcoholic feeling, which is not inferior to that of an alcoholic beverage, to the non-alcoholic beverage.