PROBLEM TO BE SOLVED: To provide a diagnostic imaging apparatus which improves reading of images more efficiently when reading images comes with replaying moving images and to utilize a resource to record moving images effectively. SOLUTION: A diagnostic imaging apparatus produces medical image data on a subject as moving images continuously and displays the medical image data as moving images immediately. Bookmark data are produced at a determined timing in terms of a time scale of the moving image specified by an operator. Medical image data along with the bookmark data are recorded on a recording device.