The subject of the present disclosure is agents for oxidative hair dyeing containing from about 70-about 86 wt. % water, oxidation dye precursor(s), alkalizing agent and a specific mixture of a crosslinked copolymer of acrylic acid and non-ethoxylated esters of acrylic acid with linear C10-C30-monoalcohols, surfactic, cationic or zwitterionic polymer and linear, saturated C8-C22-alkan-1-ol, wherein the dye obtains the optimal viscosity for application and the consistency of a gel-like cream with outstanding haptics.