The subject of the present disclosure are intended to oxidative hair coloring, containing from about 60-about 83 weight-% water, oxidation dye precursor(e), alkalization resources and a specific mixture of a networked Copolymer of acrylic acid and non-ethoxy controlled Esters of acrylic acid with linear C10-C30 alkan mono alcohols, carboxylic acid, glyceryl fatty acid esters, surfactant, branched C10-C50-Alkanol and linear, saturated C8-C22 alkan-1-ol, whereby the coloring agent has an optimum viscosity for the application and the consistency of a gel-like cream with outstanding haptics.
