Disclosed is an oil-in-water emulsion composition, and a preparation method therefor, and a product, wherein the composition comprises: a) cellulose with a hydrophobic group； b) a surfactant； c) a higher alcohol； d) an oil component； e) water； and optionally, f) a humectant and/or g) a higher fatty acid； the composition has a viscosity of 10,000 mPa·s or less.
