To provide skin external preparations or cosmetics that contain a large amount of nicotinic acid amide, and yet smoothly extend and have a good ultraviolet protection effect and a good feeling of use.SOLUTION: Water-in-oil skin external preparations or cosmetics contain following components: (a) nicotinic acid amide of 1-10 mass%； (b) an ultraviolet protection agent； (c) a spherical powder component with an average particle size of 5-30 μm； and (d) a nonionic surfactant with an HLB of 7 or less.SELECTED DRAWING: None【課題】ニコチン酸アミドを多量に含有しながらも、滑らかに延び広がり、紫外線防御効果に優れ、使用感の良い皮膚外用剤又は化粧料の提供。【解決手段】以下の成分（ａ）～（ｄ）；成分（ａ）ニコチン酸アミド１～１０質量％成分（ｂ）紫外線防御剤成分（ｃ）平均粒子径５～３０μｍの球状粉体成分（ｄ）ＨＬＢが７以下の非イオン性界面活性剤を含有する油中水型の皮膚外用剤又は化粧料。【選択図】なし
