A reel drag sound producing device (27) is provided for producing sound in conjunction with a drag function of a dual-bearing reel having a reel unit (1) with a main gear (31). The drag sound producing device (27) includes a rotation member (54) being disposed in the reel unit (1) to be rotated unitarily with the main gear (31), a pivot shaft (55) being disposed in the reel unit (1), a hitting member (56) being disposed onto the pivot shaft (55) and to be moved between a silent position and a sound producing position, a drive mechanism (57) being configured to move the hitting member (56) in a first direction between the sound producing position and the silent position in conjunction with rotation of the main gear (31) in a fishing-line winding direction and moved in a radial direction for a predetermined distance, and an urging member (58) being configured to urge the hitting member (56) towards the sound producing position.
