A REEL DRAG SOUND PRODUCING DEVICE (27) IS PROVIDED FOR PRODUCING SOUND IN CONJUNCTION WITH A DRAG FUNCTION OF A DUAL-BEARING REEL HAVING A REEL UNIT (I) WITH A MAIN GEAR (31). THE DRAG SOUND PRODUCING DEVICE (27) INCLUDES A ROTATION MEMBER (54) BEING DISPOSED IN THE REEL UNIT (I) TO BE ROTATED UNITARILY WITH THE MAIN GEAR (31), A PIVOT SHAFT (55) BEING DISPOSED IN THE REEL UNIT (I), A HITTING MEMBER (56) BEING DISPOSED ONTO THE PIVOT SHAFT (55) AND TO BE MOVED BETWEEN A SILENT POSITION AND A SOUND PRODUCING POSITION, A DRIVE MECHANISM (57) BEING CONFIGURED TO MOVE THE HITTING MEMBER (56) IN A FIRST DIRECTION BETWEEN THE SOUND PRODUCING POSITION AND THE SILENT POSITION IN CONJUNCTION WITH ROTATION OF THE MAIN GEAR (31) IN A FISHING-LINE WINDING DIRECTION AND MOVED IN A RADIAL DIRECTION FOR A PREDETERMINED DISTANCE, AND AN URGING MEMBER (58) BEING CONFIGURED TO URGE THE HITTING MEMBER (56) TOWARDS THE SOUND PRODUCING POSITION. FIGURE 4