The dual-bearing reel drag sound producing device includes a rotation member, a pivot shaft, a hitting member, a drive mechanism, and an urging member. The rotation member is disposed adjacent to the side cover to rotate unitarily with a main gear, and includes a plurality of sound producing convexes on an outer peripheral surface thereof. The hitting member is attached on the pivot shaft to move radially at a predetermined distance from the pivot shaft and configured to pivot between a silent position and a sound producing position. The drive mechanism is configured to cause the hitting member to pivot from the silent position to the sound producing position and further to a position being opposite to the silent position across the sound producing position, in conjunction with rotation of the main gear. The urging member is configured to urge the hitting member towards the sound producing position.
