A reel drag sound producing device is provided for producing sound in conjunction with a drag function of a dual-bearing reel having a reel unit with a main gear. The drag sound producing device includes a rotation member being disposed in the reel unit to be rotated unitarily with the main gear, a pivot shaft being disposed in the reel unit, a hitting member being disposed onto the pivot shaft and to be moved between a silent position and a sound producing position, a drive mechanism being configured to move the hitting member in a first direction between the sound producing position and the silent position in conjunction with rotation of the main gear in a fishing-line winding direction and moved in a radial direction for a predetermined distance, and an urging member being configured to urge the hitting member towards the sound producing position.
