PROBLEM TO BE SOLVED: To provide a chewing gum composition that maintains its taste and flavor continuously.SOLUTION: This chewing gum composition is characterized by maintaining the taste and flavor continuously even by chewing for a long time by producing hard additive powder by blending additives like an acid tasting agent, a sweetening agent and an aromatizing agent, expressing the taste or flavor with a polyvinyl acetate, and then by adding it to a conventional gum composition.