This invention provides an emulsion-like to cream-like oil-in-water type emulsifying skin cleanser, which provides a high cleaning power and a rapid cosmetic affinity, an excellent emulsifying stability, easy rising, and a smooth stretching of hair.The oil-in-water type emulsifying skin cleanser of this invention contains (a) 45 to 70 mass% oil component, (b) 10 to 30 mass% polyoxyethylene mono fatty acid glyceride of HLB 8 to 14, (c) 10 to 45 mass% water, and (d) 0.01 to 1 mass% viscosity builder, and is emulsion-like to cream-like.本發明係提供一種乳液至乳膏狀之水中油型乳化皮膚清洗料,其清洗力高且融合化粧品迅速、乳化安定性優異、容易沖洗、滑潤且易延展。該水中油型乳化皮膚清洗料係含有(a)油分45至70質量%、(b)HLB8至14之聚氧乙烯單脂肪酸甘油酯10至30質量%、(c)水10至45質量%、(d)增黏劑0.01至1質量%,且係乳液狀至乳膏狀。
