A reel drag sound producing device is provided for producing sound in conjunction with a drag function of a dual-bearing reel having a reel unit with a main gear. The drag sound producing device includes a rotation member being disposed in the reel unit to be rotated unitarily with the main gear, a pivot shaft being disposed in the reel unit, a hitting member being disposed onto the pivot shaft and to be moved between a silent position and a sound producing position, a drive mechanism being configured to move the hitting member in a first direction between the sound producing position and the silent position in conjunction with rotation of the main gear in a fishing-line winding direction and moved in a radial direction for a predetermined distance, and an urging member being configured to urge the hitting member towards the sound producing position.使牽引機構平順地動作,且減少旋轉構件或打擊構件的磨耗。牽引力發聲機構(27),具備:旋轉構件(54)、及擺動軸(55)、及打擊構件(56)、及驅動機構(57)、及推迫構件(58)。旋轉構件(54),是可與主齒輪(31)一體旋轉地被設置的手把軸(30),且在外周面使複數出聲凸部(54a)朝周方向隔有間隔地形成的構件。擺動軸(55),是設在捲線器本體(1)。打擊構件(56),是在背離出聲凸部(54a)的無音位置、及超越可與出聲凸部(54a)接觸的發聲位置的位置,可擺動自如且朝徑方向可移動預定距離地被裝設於擺動軸(55)。驅動機構(57),是與主齒輪(31)的線捲取方向的旋轉連動將打擊構件(56)從發聲位置朝無音位置擺動的機構。推迫構件(58),是將打擊構件(56)朝發聲位置推迫。9...第2側板9a...軸安裝轂部9b...第1母螺紋部9c...定位開縫9d...定心部27...牽引力發聲機構54...旋轉構件54b...構件裝設部54c...裝設溝54d...貫通孔54e...連結孔54f...碟片收納部55...擺動軸55a...鍔部55b...擺動支撐部56...打擊構件56a...爪部56b...安裝孔56c...定位凸部57...驅動機構58...推迫構件58a...線圈部58b...第1端部58c...第2端部60...驅動構件60a...摩擦結合部90...安裝軸環90b...第2定位突起90d...定心孔90e...頭部收納部91...軸環固定螺栓91a...頭部91b...工具卡止部91c...第2母螺紋部92...軸固定螺栓