PROBLEM TO BE SOLVED: To provide a method, even when, in a food or drink product, particularly, the using amount of fruit juice is not reduced or it is not contained, imparting a rich fruit juice feeling as if fruit juice is largely blended, namely, to provide a fruit juice feeling promotor promoting the fruit juice feeling of a food or drink product by the addition in a small amount without exerting influence on the other flavor.SOLUTION: There is provided a fruit juice feeling promoter comprising a whey mineral as an effective component. In the whey mineral, it is preferable that the content of calcium in a solid component is below 2 mass%.SELECTED DRAWING: NoneCOPYRIGHT: (C)2018,JPO&INPIT【課題】飲食品において、果汁使用飲食品、とくに果汁の使用量を減じたり含有しない場合であっても多量に果汁を配合したかのような豊かな厚みのある果汁感を付与する方法、すなわち、他の風味に影響を及ぼすことなく、ごく少量の添加で飲食品の果汁感を増強する果汁感増強剤を提供すること。【解決手段】乳清ミネラルを有効成分とする果汁感増強剤。該乳清ミネラルは、固形分中のカルシウム含量が2質量%未満であることが好ましい。【選択図】なし
