A unique cultivar of Hybrid Spring Phlox named Phlox ‘;Eye Shadow’; characterized by vigorous, multi-stemmed, spreading, winter-hardy habit with short, bright glossy-green, awl-shaped leaves. Flowering begins in mid-April and continuing for nearly five weeks on heavily-branched peduncles and completely cover the plant in peak season. Petals are vibrant, rosy-purple with a large eye of striae marks of dark wine purple. Petal apices are moderately notched. Foliage stays clean and resists mildew, and the new plant is especially suitable for the landscape as a potted plant and in the garden as a specimen or en masse.