The present invention relates to the application of carboxymethyl cellulose (CMC) in the preparation fruitbased products, this fruitbased products is a jam for example, comprises jam low in calories, preserved fruit, the cake filling, fruity sauces, the fruit filling in the cookie, fruit based top material or beverage, wherein CMC is characterised in that: CMC high-shear dissolution back in 0.3 weight % sodium-chloride water solution is being formed gel down at 25 ℃, for the CMC of the degree of polymerization (DP)>4,000, the final content of CMC in sodium-chloride water solution is 1 weight % For the degree of polymerization>3,000-4,000 CMC, the CMC final content in sodium-chloride water solution is 1.5 weight % For the degree of polymerization is 1, and 500-3,000 CMC, the CMC final content in sodium-chloride water solution is 2 weight % And for the CMC of the degree of polymerization<1500, the final content of CMC in sodium-chloride water solution is 4 weight % When by being on the oscillatory type flow graph of 0.2 time operation when measuring in strain, described gel is that storage modulus (G ) surpasses the loss modulus (fluid of G ") in whole 0.01-10Hz frequency range.CMC also can with hydrophilic colloid, for example carragheen, starch, alginate, xanthans, konjaku or food protein are used in combination.
