The purpose of the present invention what provide a kind of nothing stick soapy feeling, not only moistening effect can through a long time to continue and apply the bright-coloured true feeling of Hou be also excellent emulsification make-up material. System of the present invention provides a kind of emulsificationization make-up material, and characteristic is to contain 0.1~15 mass % of (A) plate powder； (B) 0.1~30 mass % of oil that IOB (Inorganic Organic Balance) is 0.1~0.5； (C) tremble with fear day (agar) crushing 0.01~5 mass % of gel； And 1~20 mass % of (D) moisturizer. Above-mentioned plate powder preferably has 1~20 μm of average grain diameter, and above-mentioned cold day crushes gel system for the molten what water in cold day or aqueous solvent Hou, places gel that is cooling, solidifying Hou formation, is crushed and person is made.本發明的目的在於提供一種無黏膩感、不僅保溼效果可經長時間持續且塗敷後之鮮豔實感亦為優異的乳化化粧料。本發明係提供一種乳化化粧料，其特徵為含有：(A)板狀粉末0.1～15質量%；(B)IOB(Inorganic Organic Balance)為0.1～0.5之油分0.1～30質量%；(C)寒天(agar)粉碎凝膠0.01～5質量%；以及(D)保濕劑1～20質量%。上述板狀粉末較佳具有1～20μm的平均粒徑，而上述寒天粉碎凝膠係將寒天溶於水或水性溶劑後，放置冷卻、固化後形成之凝膠，將其粉碎而製得者。
