A high internal water phase water-in-oil emulsified cosmetic in which, in a system formed of an oil phase including silicone elastomer, polydimethylsiloxane and polyether modified silicone and a water phase including water in an amount of 60% or greater by mass. The water phase, at least, including one nonionic surfactant having an HLB value of 14 or greater, selected from a group consisting of polyoxyalkylene alkyl ethers, polyglycerin fatty acid esters, polyoxyalkylene glycerin fatty acid esters and polyalkyleneglycol fatty acid esters, in an amount of 0.03 to 0.6% by mass, is blended with pigments including an organic pigment, in an amount of 0.05 to 8% by mass. The viscosity at the shear rate of 3.83 sec−1 at 25° C. is 1 to 100 Pa·sec, as well as an applicator with an applying part having a surface roughness Ra of 3 to 300 μm to store the cosmetic.
