A fishing lure adapted to mimic sea turtle hatchlings in size, shape and movement is provided. The replica lure may provide a plurality of planar lure members that sandwich a proximal portion of a hook so that the distal portion is disposed adjacent to and underneath the mimicked sea turtle profile. The proximal end of the hook may provide a built up portion that is sandwiched, thereby providing voids between some of the plurality of lure members further mimicking the profile of a baby sea turtle, while also enabling a seesaw effect when the replica lure and/or hook is bitten by a fish.
