A customizable fishing lure includes multiple lure sections which are releasably interconnected by a series of non-swiveling joints, about which the lure sections are free to revolve, but do not axially rotate. The joints maintain a series of gaps between adjoining lure sections, so that the pivoting movement of each lure section produces an overall life-like undulating motion of the lure. Each lure section can be readily detached at the pivoting joints, thereby disconnecting it from the lure and enabling its replacement by a substitute lure section.
