Hooks 30 of a lure body 10 are each formed of a first hook 31 and a second hook 32 each of which has a substantially J-shape and the respective upper ends of which are engaged with a connection ring 21 in a free-moving manner, and the hooks 31, 32 are bundled with a connection body 33 that is expandable and contractible. According to this configuration, the first hook 31 and the second hook 32 move independently of each other without regard to the motion of the other, and a fish is caught with the two hooks. Accordingly, a fish having bit the lure can be unfailingly pulled in even if the fish fights or is of a large size.
