A clip-on attactor for fishing lures, hooks, flys, etc. which can be easily connected or removed, but is resistant to loss from the action of a fish striking the lure, or the ensuing struggle. A V-grooved entry point,or notch opens to a connecting hole. The various shaped attractors can be quickly clipped on the front, middle, or rear split rings on standard lures and also (using the smaller V-groove and connection hole so it will not slip over the barb) clipped on the bend of the hook for uses such as bait hooks and flies.
