您的位置: 首页 > 特色资源 > 特色资源列表页 > 资源详情
Analyses of Generic Dairy Advertising, 1984-97
- 英文名称:
- Analyses of Generic Dairy Advertising, 1984-97
- 作者:
- Noel Blisard; Donald Blayney; Ram Ch; ran; Jane E. Allshouse
- 工作单位:
- USDA's Economic Research Service
- 关键词:
- Cheese; fluid milk; advertising; demand; entry; exit; distributed lag; econometrics; simulation; elasticities; Milk Processor Education Program;
- 年份:
- 1999
- 出版地:
- Washington, DC, USA
- 总页数:
- 37 pp
- 语种:
- English
- 摘要:
- Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 million pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed to increased milk sales over the past year. Gross returns to dairy farmers between September 1984 and September 1997 were estimated to increase by $3.44 for each dollar spent on generic advertising. This report presents the results of econometric demand models that examined the effect of advertising and other facts on milk and cheese sales.
相关资源
- Finland: Exporter Guide
- U.S. Households’ Demand for Convenience Foods
- Hong Kong: Exporter Guide
- Germany: Strong Growth in US Fish Exports to Germany
- Russia: Poultry and Products Annual
- China: Swine and Pork Market Interventions Ineffective at Managing Rising Prices
- Philippines: Dairy and Products Annual
- Zambia agribusiness report Q1/2017 includes 5-year forecasts to 2020
- Zambia agribusiness report Q2/2017 includes 5-year forecasts to 2020
- Zambia agribusiness report Q4/2017 includes 5-year forecasts to 2020