The U.S. Food Marketing System: Recent Developments, 1997-2006

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英文名称：

The U.S. Food Marketing System: Recent Developments, 1997-2006

作者：

Stephen Martinez

工作单位：

USDA's Economic Research Service

来源地址：

https://www.ers.usda.gov/publications/pub-details/?pubid=45821

关键词：

Food marketing system;  food manufacturing;  food distributors;  concentration;  corporate social responsibility;  competitive strategies; 

年份：

2007

出版地：

Washington, DC, USA

总页数：

57 pp

语种：

English

摘要：

Major recent developments in the U.S. food system include the increasing presence of nontraditional grocery retailers, such as supercenters and drugstores, and competitive responses by traditional grocers, such as supermarket chains. These developments have contributed to sharp increases in concentration in the grocery retail sector, changing conventional relationships among retailers, wholesalers, and manufacturers. In such a competitive domestic food market, food companies are attempting to differentiate themselves from the competition by reporting voluntary activities that demonstrate social responsibility and by more-tailored advertising campaigns and product offerings.