The present application discloses a user information extraction method and a user information extraction apparatus. The method comprises: acquiring an image comprising at least one digital watermark; acquiring user related information corresponding to a user and comprised in the at least one digital watermark in the image; and projecting the user related information to a fundus of the user. In the present application, user related information used in a certain scenario is extracted in the corresponding scenario and projected onto a fundus of a user, and therefore, the user does not need to memorize the user related information, thereby avoiding inconvenience caused when the user forgets the user related information.
