Even if it does not substantially contain an ultraviolet scattering agent, it exhibits a higher ultraviolet protection effect than immediately after application by contact with water such as sweat, pool water, seawater, or rain, and the appearance and usability after application And a water-in-oil emulsion cosmetic excellent in detergency. The water-in-oil emulsion cosmetic of the present invention is selected from (A) 6 to 40% by mass of an ultraviolet absorber, (B) an oil phase thickener, and (C) the following (i) to (iii). One or more hydrophobic powders: (i) hydrophobized talc, (ii) silicone powder having an average particle size of 30 μm or more, (iii) crosslinked polymethylmethacrylate powder having a crosslinking density of 40% or more, It is characterized in that it does not contain an ultraviolet scattering agent or contains 6% by mass or less.紫外線散乱剤を実質的に配合しなくても、汗やプールの水、海水、雨等の水分と接触することにより塗布直後よりも高い紫外線防御効果を発揮し、しかも塗布後の外観、使用性及び洗浄性にも優れた油中水型乳化化粧料を提供する。本発明の油中水型乳化化粧料は、（Ａ）６～４０質量％の紫外線吸収剤、（Ｂ）油相増粘剤、及び（Ｃ）以下の（i）～（iii）から選択される１以上の疎水性粉末：（i）疎水化処理タルク、（ii）平均粒子径が３０μｍ以上であるシリコーン粉末、（iii）架橋密度が４０％以上である架橋型ポリメチルメタクリレート粉末を含み、紫外線散乱剤を含まないか含んでも６質量％以下であることを特徴とする。
