A water-in-oil emulsified cosmetic preparation that, even without substantially comprising a UV scattering agent: exhibits a higher UV protection effect than immediately after application, as a result of coming in contact with moisture, has excellent appearance, usability, and washability. The water-in-oil emulsified cosmetic preparation includes 6%-40% by mass of a UV absorber (A), an oil phase thickener (B), and at least one hydrophobic powder (C) selected from (i)-(iii), namely (i) hydrophobized talc, (ii) silicone powder having an average particle diameter of at least 30 μm, and (iii) crosslinked polymethyl methacrylate powder having a crosslinking density of at least 40%； and not including a UV scattering agent or containing no more than 6% by mass of same.
