PROBLEM TO BE SOLVED: To provide an oil-in-water emulsion cosmetic which achieves a high SPF by highly blending an ultraviolet absorbing agent and an ultraviolet scattering agent into an oil phase while providing a unique fresh use feeling when applied to skin.SOLUTION: An oil-in-water emulsion cosmetic comprises: (A) 0.05-1 mass% of hydrophobically modified alkyl cellulose (B) 5-40 mass% of oil content (C) 2.5-30 mass% of an ultraviolet scattering agent having a hydrophobic surface and (D) a water phase thickener with low salt tolerance where the (C) ultraviolet scattering agent is dispersed in the oil phase.SELECTED DRAWING: NoneCOPYRIGHT: (C)2017,JPO&INPIT【課題】紫外線吸収剤及び紫外線散乱剤を油相に高配合して高SPFを達成すると同時に、皮膚に塗布する際は独特のみずみずしい使用感触を有する水中油型乳化化粧料の提供。【解決手段】(A)0.05~1質量%の疎水変性アルキルセルロース;(B)5~40質量%の油分;(C)2.5~30質量%の疎水性表面を有する紫外線散乱剤;及び(D)耐塩性の低い水相増粘剤を含有し、前記(C)紫外線散乱剤が油相中に分散していることを特徴とする水中油型乳化化粧料。【選択図】なし